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What is a good email open rate?

1. Industry Benchmarks: The Only Way to Define “Good” (Not Vanity Metrics) Why “20-30% Open Rate” Is a Dangerous Myth I’ve sat through dozens of client calls where someone says, “Mailchimp’s blog said the average open rate is...

What is email marketing automation?

What is Email Marketing Automation? (And Why Broadcasting is Dead) I’ve been in this industry long enough to remember when “email marketing” meant one thing and one thing only: you wrote a newsletter, you uploaded a CSV file, and you prayed. You...

What are the types of email marketing campaigns?

The Welcome Email Series: Crafting the Perfect First Impression I’ve built email programs for e-commerce brands doing eight figures annually, and I’ve consulted on launches for SaaS companies that scaled to unicorn status. Through all of that chaos and...