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What is a good email open rate?

1. Industry Benchmarks: The Only Way to Define “Good” (Not Vanity Metrics) Why “20-30% Open Rate” Is a Dangerous Myth I’ve sat through dozens of client calls where someone says, “Mailchimp’s blog said the average open rate is...

What is email marketing automation?

What is Email Marketing Automation? (And Why Broadcasting is Dead) I’ve been in this industry long enough to remember when “email marketing” meant one thing and one thing only: you wrote a newsletter, you uploaded a CSV file, and you prayed. You...