How to segment an email audience for better engagement?
How to Segment an Email Audience for Better Engagement You have a growing email list. Thousands of subscribers. Maybe tens of thousands. And yet, your open rates are declining. Your click-through rates have flatlined. Unsubscribes trickle in after every send. What...How to segment an email audience for better engagement?
Imagine walking into a crowded party, grabbing a microphone, and shouting the exact same sentence to everyone in the room. “Hey, does anyone here want to buy a used snowboard?” Most people will ignore you. Some will be confused. A handful—perhaps the ones...Where to find email marketing software with A/B testing features
In the world of digital marketing, assumptions are expensive. You might think your audience prefers a playful subject line over a straightforward one. You might assume that a bright red CTA button converts better than a green one. But until you have data to back it...Tips for writing effective email subject lines?
Tips for Writing Effective Email Subject Lines Your email is beautifully designed. Your copy is compelling. Your offer is irresistible. But none of it matters if your subject line fails to do its one job: getting the email opened. In the crowded landscape of the...Top email marketing tools with CRM integration
Top Email Marketing Tools with CRM Integration Email marketing and customer relationship management—these two functions have traditionally lived in separate silos. Your email tool sends campaigns. Your CRM tracks deals and contacts. And somewhere in the middle, data...